On ItaliaOggi, an in-depth article by Antonio Ranalli on the role that law firms play in protecting brands and opening online and offline sales channels.

Daniela De Pasquale, interviewed on the subject, talked about the relationship between trademarks, virtual goods, metaverse and Nft. At present, it is cautious to provide for the registration of trademarks for merchandise classes additional to those traditionally related to apparel. Inotre stores and fashion shows have moved into the metaverse and the increasing gamification of fashion is leading to the creation of models intended to dress only avatars.

To read the article, click here.