Italiana Assicurazioni, a Reale Group company, has completed the acquisition of 78% of the share capital of the digital broker Plurima Servizi Assicurativi SRL, innovative startup participated by Digital Magics and CDP Venture Capital, which are thus exiting the investment three years after entry.

Plurima is a startup founded in 2017 in Palermo, Italy. Operating since 2019, it manages and distributes insurance products through a platform meant for intermediaries to simplify bureaucratic procedures offering a wider range of insurance products.

Ughi e Nunziante – Studio Legale assisted the selling parties with Partner Giuseppe Coco and Associate Giuseppe Nasello.

The buyer (Italiana Assicurazioni) was assisted by Studio Legale Pavesio e Associati with Negri-Clementi, with a team composed of Partner Marco Tessera Chiesa and Associate Carolina Ceretti, for corporate law aspects, in coordination with Partner Vittorio Torazzi and Associate Stefano Resta, for labour law profiles.

E*finance consulting Reply with Partners Antonio Orlando and Matteo Vergani acted as advisor for business model and technology aspects.